The Gaston Group works with clients to develop an integrated and effective governmental relations and public affairs strategy. From developing new tactics to improving or refining an existing approach, we build a proactive and comprehensive program that not only meets your goals, but exceeds them.
Building Relationships
Knowing decision makers is a key element in any public affairs or legislative operation. Whether it is with an elected official, an appointed official or a staff person, we have the important relationships you need…before you need them.
Developing The Message
The Gaston Group can help you frame policy issues and craft a clear, substantive message that will resonate with policy makers. We can craft position statements and talking points, draft and deliver public testimony, and provide other vital communications. We will generate the tools to convey your message.
Grassroots and Grasstops Political Influence
Nothing resonates more than when those who are affected by legislation or regulation speak directly to its impact. By working closely with clients on developing grassroots support, including media relations, community education and information dissemination, we are better prepared to deliver your message to key policy makers. Similarly, through community connections created in nearly 25 years of living in this region, we can connect you to leading "grasstops" in the area. The Gaston Group associates with many key political, business and community influentials at the state and local levels who in turn can reach out to those making policy, creating an additional level of lobbying at your disposal.
Coalition Building
We can identify and recruit significant allies to enhance the client's opportunities for success. We have in-depth knowledge of key individuals and organizations, both public and private, and an extensive network of contacts, to assist in building critical coalitions centered specific issues.